Today, senior marketers are expected to drive their organization’s digital experience and steer its digital-first vision. Making this transformation is critical for success, but MarTech stacks have never been more complex. And many marketers just don’t have the defined strategy, budget, understanding, or buy-in from the rest of the organization to make change happen. There’s simply no point trying to leverage technology if there’s no plan. And no point in expecting investment from the boardroom when you can’t justify or measure the impact of digital experiences. This puts you in a difficult position.