The rules of engagement have changed, but many retailers are still playing by the rules of 60 years ago. Shoppers have more information. Online shopping is easier than ever. Now going to the store to try on a piece of clothing seems a bit archaic. What’s going to keep brick-and-mortar stores viable? How are retailers going to provide outstanding service with rising customer expectations and the convenience of online shopping? How can retailers deliver innovative apps and fresh, inclusive and inspiring content day after day to young, tech-savvy consumers? Moving to the cloud is the first step to begin playing by the new rules of engagement.