Digital Marketing Whitepapers

Discover how to include contextual insight in the research and planning phase of your campaign development. Read our guide, which highlights multiple context insights or trends in detail. Learn how...

Gaining a comprehensive understanding of performance helps marketers build a strong, results-driven digital advertising strategy. While baseline ad verification metrics are essential building blocks f...

Today, most students have never experienced life without the internet or smartphones. This reality is reflected on campus where digital learning processes and experiences are enhancing traditional tex...

Looking for CMOs in need of marketing and media partners? Check out 20 senior marketing hires likely to invest in media and marketing services this year.....

Sweeping digital strategies have transformed marketing and are helping businesses improve customer experience. Customers now actively select companies based on how well the company anticipates their w...

As customers increasingly rely on web services, speed and dependability are crucial for their online experience — and your bottom line. With digital experience monitoring (DEM), your organization ca...

The very cornerstone of any digital interaction is trust - the need to know that the people, organizations and devices that we are communicating with are legitimate. At the crux of this is authenticat...

When 2020 began, healthcare suppliers faced critical challenges. Competition from titans like Amazon and Walmart was escalating. Customer expectations for experiences on par with other industries made...

Before 2020, most manufacturing organizations succeeded with in-person relationships — and without a firm commitment to digital commerce. But the pandemic changed that. And with the other challenges...

About the Guide Changes in consumer technologies, audience demographics, and purchasing preferences have motivated many businesses to upgrade their legacy commerce platforms. This guide provides...