Digital Marketing Whitepapers

By: Workday Type: eBook Stop wasting so much time manually consolidating spreadsheets, fixing broken links, and getting stuck in an endless revision loop known as spreadsheet hell. Using discon...

Check out our 2021 Salary Guide with salary benchmarks for over 100 marketing, design, and development roles. In addition, this year’s guide is packed with useful information to help you make the be...

The American Chemical Society, one of the world’s largest nonprofit scientific organizations, needed to modernize their membership experience. After conducting a detailed assessment of systems and p...

Agile organizations see greater digital growth and continuous innovation. Read the guide to learn five behaviors for building organizational agility and see why Workday is the right technology partner...

Read our latest research to learn more about today’s retail landscape through the actions, voices, and eyes of today’s shoppers. Discover where and how they’re interacting, where friction in the...

See how retail marketers are driving success in the coming year. From integrated retail experiences to personalized customer journeys, discover the trends redefining retail and consumer goods marke...

In this period of COVID-19, many retailers have turned to the digital space to maintain the relationships they've fostered with their customers. With the large volume of information being shared onlin...

Predictive marketing leverages analytics to deliver relevant and meaningful digital experiences across touch points throughout a user's life cycle. Within higher education, this approach can be used t...

Are you like the many companies shifting focus (and budgets) from acquiring new customers to retaining and cultivating loyalty in existing customers? The adoption of this strategy is driving brands...

"2020 hasn’t gone how anyone might have guessed. But when your business has made a digital transformation, you can pivot swiftly and decisively. We’ve put together a guide, The Reinvention of Nor...